Preview build — design & copy for feedback. Pricing tiers and testimonials are illustrative; sign-up may not complete yet.
Market Pulse
For makers & vendors who sell at markets

Plan it. Stock it.
Sell it. Close it out.

Market Pulse now runs your whole market day — a plan with the math shown, inventory that warns you before you run out, a register with live Square card sync, and a one-tap close-out with real profit. One tool, every market.

Try the live demo →
Live Square card sync Recipes end-to-end encrypted Your plan & stock, anywhere — no signal needed
Chili-Lime Salt
case ×6
5-stage plan trace · Saturday
1 · Forecast
18.2
2 · Target
20.9
3 · Net of hand
17.9
4 · Pack / round
18
5 · Constrain
18
Plan: 3 cases · 18 jars
how? →
Farmer Market · Saturday
Live sync on
Sales → Register · ☀ 78° Sat
Sourdough$8.00 · ×2
Chili-Lime Salt$12.00
Baguette$6.00
Croissant$5.00
Berry Jam$9.00
Raw Honey$10.00
2 items Charge $16.00
$1,284
Gross today
92
Sales
$214
Gross / hr
Square card · $14.00 — rang by Marisol V.
The whole market day

One loop, four verbs.

Every sale you ring feeds tomorrow's plan. The loop closes itself.

01
Plan

A recommended plan for every market day — with the math behind every number, five stages deep.

02
Stock

Par levels warn you before you run out. True COGS from your supplier orders — waste priced in dollars.

03
Sell

Ring sales on the in-app register — or let Square card payments stream in live, attributed to whoever rang them.

04
Close out

One tap: tender, discounts, net, per-vendor, per-hour. Printed or emailed before the van is packed.

Built for every kind of market table
Bakers & pastry Tamales & prepared food Salt, spice & seasoning Sauces, honey & jam Poke & deli Coffee & roasters Candles & soap Jewelry & makers Flowers & plants
5 stages
every order, fully traced
less waste
stop over-stocking each week
∞ markets
each with its own rules
1 tap
from sales to plan
New this summer

The stall's whole toolkit, in one place.

Everything below shipped since July — and it's all included in Pro. Real screens from the live demo, not mockups.

New

A register with live Square sync

Ring sales in-app on photo tiles your crew can't miss. Square card payments appear as they happen — attributed to the vendor who rang them.

New

Weather-aware planning

A 7-day forecast on the plan — and what weather actually does to your sales, learned from your history, with average gross by condition.

New

Pars & low-stock alerts

Set a par once. The app flags what's running low and tells you how much to make to get back to par — and the plan already knows.

New

One-tap close-out

Tender, discounts, net, by product and vendor — plus sales-per-hour. Print it or email it on the spot, before you've packed the van.

New

A crew that runs itself

Open spots from your crew size. Vendors pick up days, offer theirs, and trade shifts — no group chat required. Prep lists export themselves.

Per-market P&L waterfall with waste and mileage
New

True profit, not vibes

Hybrid COGS from supplier orders, waste priced at cost and lost retail, mileage on its own P&L line. Know which stall actually earns.

🔒
New

Private by design

Your recipes are end-to-end encrypted — we can't read them, provably, on every paid plan. And the whole product runs with zero cookies and zero trackers.

How it works →
And the foundation

One place to run sales, plans, crew, and profit.

Connected tabs, all built around the same idea: you should always be able to see why a number is what it is.

Plan forecast

Every line runs five visible stages — forecast → target → net of hand → pack → constrain. Click any row for the full trace, then approve in one tap.

Sales, four ways

Ring them on the register, let Square card payments stream in live, import a CSV, or type them in. Each sale attributes to the vendor who rang it.

Live inventory

On-hand counts deduct themselves as sales land — and flow straight into the next order's "net of hand" stage. Recount anytime.

Vendors & pay

Tick who worked. Flat rates, shared bonuses, and combo payouts across multiple market-days — all calculated, so the report just matches.

True Profit & Loss

A real waterfall: actual gross, real COGS, vendor payouts, market fees, packaging. Per market, per day — so you know which stall actually earns.

Your data, yours to take

Your account syncs securely across every device you sign into — and you can export a real backup file any time. Zero cookies, zero trackers, and recipes we provably can't read.

Open the app →
Getting paid

Every way they pay. One place it lands.

Cash, cards through Square, Venmo, Cash App and Zelle scan-to-pay, split payments, tips. Different apps may take the money — but every sale, fee, and tip lands in one ledger: your day summary, close-out, vendor pay, and P&L. No stitching four reports together on Sunday night.

💵

Cash

Change math on screen, drawer totals that reconcile at close — to the dollar.

💳

Cards via Square

Live sync streams card sales in as they happen, or hand the total to the Square app in one tap. Real processing fees and card last-4 attach to every receipt.

📱

Venmo, Cash App & Zelle

A big scan-to-pay QR — Venmo and Cash App open pre-filled with the exact total, and your bank’s Zelle code goes up beside them, fee-free. The way market customers already pay.

🤑

Tips, done right

Collected on your screen, on every tender — and 100% pass-through to the vendor who rang the sale. Never counted as your revenue, never inflating your numbers.

📺
New

Give the customer their own screen

Flip your register to a customer-facing view — items, total, tip, one confirm tap — or pair any spare tablet as a live second screen with your logo on it (Pro). Big-store checkout presence, farm-stand soul.

The 5-stage plan pipeline

No black box. Just five steps you can read.

Each rule affects exactly one stage — so when a plan looks off, it's diagnosable. Here's a real jar of salt, end to end.

1Forecast
Average the last 4 same-weekday sales.
18.2
2Target
Add your 15% waste buffer for sell-out cover.
20.9
3Net of hand
Subtract the 3 jars already on hand.
17.9
4Pack / round
Round up to a full case of 6.
18
5Constrain
Clamp within min 6 / max 60. Done.
18
Inside the app

A dashboard that reads like your day.

Market Pulse — Dashboard · Farmer Market · Saturday
$1,284
Revenue ▲ 9%
94%
Sell-through
24
Units unsold
$285
Crew pay
Top sellers today
Sourdough Loaf31
Butter Croissant28
Chili-Lime Sea Salt22
Wildflower Honey19
Profit & Loss — Saturday
Revenue (Square gross)+$1,284
COGS · 388 items sold−$455
Crew pay · 2 × 7.5 hrs−$285
Market commission · 12% of gross−$154
Mileage · 62 mi round trip−$43
Card processing · 2.6% + 10¢−$36
Net profit $311
24% margin · this market, this day
Why this exists

Built at the stall, not in an office.

“I’m not a software company that discovered farmers markets — I’m a farmers-market vendor and businessman who needed this to exist. Every feature here was built because my own stall needed it, usually before Saturday.”

— Arnold, founder · working farmers-market vendor
From the stalls

Vendors who stopped guessing.

Illustrative examples for this preview — not real customer quotes yet.

"We used to bake by gut and toss two trays of croissants every Sunday. Market Pulse cut our weekend waste to almost nothing — and I can finally see why it picks each number."
DR Dana R.Temecula Valley Sourdough
"We'd either sell out by eleven or carry four dozen back home. Now I prep the number it gives me — and it's right almost every week."
MC Marisol C.Doña Mari Tamales
"The P&L finally told me which market actually makes money. I dropped the one that didn't — and my profit went up."
RK Renata K.Saltwater & Brass · jewelry
Pricing

Priced like one market day.

Start free. Upgrade when it pays for itself — which it will, the first weekend you don't over-stock.

Proposed pricing — for feedback. Plans and checkout aren't active yet.

Free
$0 /mo
Work a real market day, free.
  • 1 business, 1 market, 1 vendor
  • Full 5-stage plan trace
  • Register — free for 14 days
    Ring real sales, cash or scan-to-pay, and close out the day.
  • Import sales for a date

After 14 days the register needs Starter. Nothing you rang is deleted — it stays yours to read and export.

Start free
Starter
$9 /mo
or $84/yr — save $24
The complete solo workflow.
  • Unlimited markets & vendors
  • Register + one-tap close-out
  • Close-out print / PDF / email
  • Inventory, pars & low-stock
  • 7-day weather forecast
  • P&L with waste & mileage
  • Expense tracking, your categories
  • Venmo, Cash App & Zelle scan-to-pay
  • Recipes end-to-end encrypted
  • Export & backup
Choose Starter
Most popular
Pro
$19 /mo
or $190/yr — save $38
Hands-off. Live. The whole loop.
Sell
  • Live Square card sync — attributed per vendor
  • Charge on Square hand-off
  • Paired customer display — tips on their screen
  • Photo tiles & saved register layouts
  • Per-hour performance metrics
Know
  • Weather-vs-sales + year-over-year
  • Weekly owner email digest
Stock
  • Square catalog import + flavors
  • True COGS from supplier orders
  • Connect Square in one click — every device
  • Everything in Starter + priority support
Working with someone? Add a seat.
+$10/mo each. They sign in, ring their own sales, and get credited for them. Two of you on Pro is $29 — you don't need Business for a second pair of hands.
Get Pro
Business
$89 /mo
or $890/yr — save $178
A crew, not just extra hands.
  • Everything in Pro
  • Unlimited seats — no per-seat cost
  • Roles & permissions — owner / admin / member / vendor
  • Vendor Portal + prep lists
  • Crew calendar — spots & shift trades
  • Multiple businesses, one login
Choose Business
R365 automation Add-on

Commissary order entry, automated end-to-end. One-time module price.

Books packet Add-on

QuickBooks / Xero-ready export packet of every market day.

Custom modules

Your workflow, built in. Quote-based — ask us.

Just exploring? Try the live demo — no sign-up, example data, nothing saved.

Make it yours

Need more than the tiers cover? We'll build it.

Market Pulse is built by the people who run it — so when your operation needs something special, we can make it.

Custom modules AI-skill powered

Bespoke calculations, custom tracking, tailored configurations — built into your account as a Market Module and switched on just for you. Custom builds can even ship with an exported AI skill your own AI assistant runs: our R365 module packages each approved order so your assistant files it straight into Restaurant365 — no retyping. Tell us what you need and we'll scope it and send a quote.

Themes

Nine polished themes included free — farm-stand warm to clean POS-counter looks. New premium themes added regularly, plus made-to-order custom themes to match your brand.

Languages

Market Pulse speaks your crew’s language: English, Spanish, Chinese, French, Korean, and Arabic (full right-to-left) — one tap in Settings, per device. Your data stays exactly as you typed it.

Request a custom build
Custom work is quoted per request. Tell us what you have in mind.
Questions

Before you sign up.

Do I need Square to use it?+

No. The built-in register rings sales without any POS, and you can import a CSV from almost any system or type sales in by hand. Square just makes it live — connect it in one click and card payments stream into the register as they happen, attributed to whoever rang them.

Where does my data live? Is it safe?+

Your account syncs securely to the cloud, so your plan, inventory, and numbers are on every device you sign into — and you can export a real backup file any time. Your recipes go further: they're end-to-end encrypted with a key only you hold, so we can't read them even on our own servers. And the whole product runs with zero cookies and zero trackers.

Can my crew use it at the stall?+

Yes — on Business, invite your whole team with roles for owners, admins, members, and vendors. Vendors get their own portal with the crew calendar and prep lists, and can pick up open market days or trade shifts without a group chat. Every sale they ring is attributed to them automatically.

Can I run more than one market?+

Yes — unlimited markets. Each keeps its own schedule, fees, rules, inventory, vendor roster, and P&L. Switch between them from the sidebar; every tab shows the active market.

What if the forecast is wrong?+

You can see exactly why and fix the right knob. Each of the five stages is governed by one rule — forecast window, waste buffer, pack size, min/max — so a bad number is diagnosable, not a mystery. You can also override any line by hand before approving.

Do I need to install anything?+

No install — it runs in your browser on any laptop or tablet, and installs as an app on your phone. Bring it up at the market to log sales, or at home to plan the next order.

Stop guessing what to bring.

Market Pulse is in a small invite-only beta. Leave your email and we'll send you an invite — we're letting people in a few at a time so we can actually help everyone who joins.

We'll only use your email to send your invite and the occasional product update — never sold, unsubscribe any time.

Just looking? Try the live example →